Details contradict each other

Why it matters

Google compares name, address and phone on the site with the business profile and other sources. When they contradict each other, Google doubts both, which hurts local search. Visitors who call an old number do not come back. At one agency, every domain still listed an old address.

How Snaglist checks it

Snaglist collects phone numbers (tel links and numbers in the header and footer), email addresses and social media accounts in the header and footer of every page. A number or account that appears on less than half as many pages as the usual one is reported, so two branches with both numbers on every page are fine. It also reports email addresses on another domain than the site, and phone, email or postcode in the Organization data that do not appear on the site.

Common causes

• An old footer on a few pages or templates
• A move or new number that was not carried through
• Structured data filled in once and never updated
• A second social media account from an earlier period

How to fix it

1. Choose the correct details and put them in one place in the theme.
2. Correct the pages in the list.
3. Update the Organization data in the SEO plugin.
4. Check that the Google business profile shows the same details.