Redirect chain

Why it matters

Every extra step makes the page load slower for visitors. Google follows only a limited number of steps and may give up, and links to the first address pass on less value.

How Snaglist checks it

For every address that redirects, Snaglist follows the next steps through the crawl. When there is more than one step, it lists the full route and the number of jumps.

Common causes

• Several redirect rules that were added over the years
• A move from http to https and from non-www to www done in separate steps
• An old redirect that points to a page that was later moved again

How to fix it

1. Look at the full route Snaglist shows.
2. Point the first redirect straight to the final address.
3. Combine http, https and www rules into one rule on the server.
4. Update internal links to the final address so no redirect is needed at all.