No impressions in Google

Why it matters

A page that never appears brings in no visitors from search. It may not be indexed, or it may not match anything people search for.

How Snaglist checks it

With Search Console connected, Snaglist looks up the impressions of every indexable page and lists the pages with none in the measured period.

Common causes

• The page is not indexed
• The page targets terms that nobody searches for
• Very new pages
• Pages that compete with a stronger page on the same site

How to fix it

1. Check the index status of the page in Search Console.
2. Look at which terms similar pages are found on and rewrite the title and heading to match.
3. Link to it from related pages.
4. Merge or remove pages that will not be found.