Profile standing still

Why it matters

A visitor who clicks through from your site lands on a brand that seems to have stopped. It is your own link that sends them there.

How Snaglist checks it

Snaglist takes the profiles your site names in the header, footer, menu and sameAs in the structured data. It reads the date of the newest post on YouTube (videos, shorts, live and posts), Vimeo, Mastodon and Bluesky, following robots.txt. On YouTube that date is approximate, because a channel only shows how long ago something was posted. TikTok shows no date without an account, and Instagram, Facebook, LinkedIn, X, Pinterest and Threads do not allow bots. Those profiles are never reported as quiet: Snaglist says it could not read them, in the block with profiles on the crawl page and in the report.

Snaglist reports this as a notification. It costs 2 percent of the page in the health score. Good to know, and sometimes a deliberate choice.

Common causes

• A channel started with enthusiasm and left behind
• A move to another platform while the old link stayed on the site
• A social icon that came with the theme

How to fix it

1. Post something again, or remove the link from the site.
2. Keep only the channels you really use in the footer.
3. Check the profiles Snaglist could not read yourself.

How it shows in the report

In the report for your client this appears under the heading "Your site links to a profile that stands still". When everything is in order, the report says: "The profiles we could read are active".