Slogan differs from the manual

Why it matters

A slogan is one of the few sentences that must always be exactly the same. A missing full stop looks small, until it is on a billboard next to the real one. People who know the brand notice it, and whoever copies the site copies the mistake.

How Snaglist checks it

This check only runs with a brand manual you uploaded and rules you confirmed. Snaglist takes the exact form of the slogan from the manual and searches every page: the title, headings, description, Open Graph title and the text. It reports every place with the same words in a different form, and places where exactly one word is missing, if the slogan has at least four words. The detail gives the place and the rule from the manual. A translated slogan is not seen as the slogan.

Snaglist reports this as a warning. It costs 10 percent of the page in the health score. Fix it before your next crawl.

Common causes

• A preview screen or hero that was typed by hand
• A title or description written before the slogan was final
• A component that adds the full stop in only one place
• A manual that has changed since the site was built

How to fix it

1. Open the place in the detail and compare it with the rule from the manual.
2. Write the slogan the way the manual does, in one component if you can.
3. Also check the title, the description and the footer.
4. If the site is right and the manual is out of date, change the manual and upload it again.

How it shows in the report

In the report for your client this appears under the heading "Your slogan is not the way your manual wants it". When everything is in order, the report says: "The slogan is everywhere the way the manual wants it".