Brand name differs on a profile

Why it matters

A visitor who clicks through sees two slightly different names. Search engines and AI assistants build their picture of a business from its name across the web, and different spellings make that picture vague.

How Snaglist checks it

Snaglist takes the profiles your site names in the header, footer, menu and sameAs in the structured data, and looks at them as a visitor without an account. It follows robots.txt there too. It can read YouTube, TikTok, Vimeo, Mastodon and Bluesky. Instagram, Facebook, LinkedIn, X, Pinterest and Threads do not allow bots, so Snaglist does not read them and says so in the block with profiles on the crawl page and in the report. It compares only names that contain your brand name, and never reports a profile it could not read. The standard is the brand name on the site page, or otherwise the spelling your site uses.

Snaglist reports this as a notification. It costs 2 percent of the page in the health score. Good to know, and sometimes a deliberate choice.

Common causes

• A profile set up years ago, before the spelling was agreed
• A rename that reached the site but not the profile
• Someone else in the team who created the account

How to fix it

1. Choose one spelling.
2. Change the name on the profile, or on the site.
3. Fill in the brand name on the site page in Snaglist.
4. Check the profiles Snaglist could not read yourself.

How it shows in the report

In the report for your client this appears under the heading "Your name on a profile differs from your site". When everything is in order, the report says: "The profiles we could read use the same name as your site".