Something from the template or the system is still on the site: Lorem ipsum, Hello world, a sample page, an unfilled variable or the default icon.
It is a small thing that says a lot: a visitor sees that the site is not finished. A variable in an address also makes for an ugly address that Google may index.
Snaglist looks in titles, descriptions, H1s and the text of every page for the best known placeholder texts, in addresses for variables such as %category%, and at the favicon.
Snaglist reports this as a warning. It costs 15 percent of the page in the health score. Fix it before your next crawl.
In the report for your client this appears under the heading "Leftovers from a template on your site". When everything is in order, the report says: "No leftovers from a template found".
Snaglist checks every page of your site, for this issue and all the others. Start for free, no credit card needed.
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